Peter Miller

Where the Old Homes Are

Traditional Building’s sibling magazine Old House Journal is celebrating its 50th anniversary which is why we’re celebrating the size and strength of the old house market
Traditional Building’s sibling magazine Old House Journal is celebrating its 50th anniversary which is why we’re celebrating the size and strength of the old house market

What do Buffalo, St Louis, Providence, Rochester and Pittsburgh all have in common? Hint: good architectural bones.

And these five mid-size cities have the most homes built before 1940. The list below shows you the percent of old homes in each city which are eighty years old or older.

  • Buffalo 59%
  • St Louis 58%
  • Providence 57%
  • Rochester 57%
  • Pittsburgh 48%

According to U.S. Census there are about 30 million homes in the U.S. fifty years old or older. Fifty years old is the benchmark set by the National Park Service, the arbiter of all things "historic." I added up the numbers in the chart below.

In this chart you'll see that there are 3 million homes in the U.S between 91-100 years old. There are 2 million homes between 101-110 years old.

In bigger cities too, half of the housing inventory is old. Using the year 1940 benchmark, houses eighty years old or older, the following cities have 40% or more old houses.

  • Boston 48%
  • Cleveland 52%
  • San Francisco 48%
  • Minneapolis 43%
  • Philadelphia 41%

Traditional Building’s sibling magazine Old House Journal is celebrating its 50th anniversary which is why we’re celebrating the size and strength of the old house market 

This is my back-of-the-napkin math. According to OHJ reader research, readers spend $750,000 on old house remodeling on three or more houses, over the life of their OHJ subscription. We call them "serial remodelers."

Join us in wishing these OLD HOUSE JOURNAL serial-enthusiasts a Happy 50th Anniversary!

Does this mean old house readers are old? It depends on how you define "old". Including the print and digital readers of OHJ and oldhouseonline.com the average age of our audience is forty. These spendy millennials will help grow your business and ours, until our next big anniversary.

Peter H. Miller Hon  AIA is the publisher of TRADITIONAL BUILDING and PERIOD HOMES, the producer of The Traditional building Conference Series, the author of a monthly blog "For Pete's Sake" and host of the "Building Tradition" podcast. This business-to-business platform is part of Active Interest Media. AIM also publishes OLD HOUSE JOURNAL; ARTS and CRAFTS HOMES; FINE HOMEBUILDING; TIMBER HOME LIVING; ARTISAN HOMES ; FINE GARDENING; HORTICULTURE and several other titles for home arts professionals and enthusiasts. The AIM integrated media portfolio serves 50 million homeowners, home buyers, architects, builders, interior designers, landscape designers, building artisans, and building owners. Pete lives in a Sears house, a 1924 Craftsman four-square which he has lovingly restored. Before joining AIM, Pete co-founded Restore Media in 2000, which he sold to AIM in 2012. Pete participates actively with the American Institute's Historic Resources Committee and serves as the president of the Institute of Classical Architecture and Art Washington DC Mid Atlantic chapter. He is a long-time member of the National Trust for Historic Preservation and an advocate for urbanism, the revitalization of historic neighborhoods and the benefits of sustainably including the adaptive use of historic buildings.
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