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Michael Picco and Jim Hieb Participate in Middle East Stone Virtual Education Session

Natural Stone Institute Board President Michael Picco (PICCO Engineering) and CEO Jim Hieb will participate in a virtual session prior to the Big 5 International Building & Construction Show, scheduled for September 12-15 in Dubai.

Advocating for Natural Stone and Global Initiatives in North America: A Perspective from the Natural Stone Institute

Wednesday, September 1

7:00am ET (3:00pm UAE)

Middle East Stone

Join Natural Stone Institute board president Michael Picco and CEO Jim Hieb as they discuss the North American marketplace and several key initiatives important to the global stone community: sustainability, creation of a uniform international natural stone standard through the International Standards Organization (ISO), and reaching architects and designers. This session will expand your knowledge about industry initiatives led by the Natural Stone Institute and how you can get involved.

The Natural Stone Institute is proud to once again serve as a supporting association for Middle East Stone, which takes place during the Big 5 Show. While the association will not have a booth or onsite education this year, signage for both the association and Use Natural Stone will be displayed throughout the venue.

Middle East Stone is the region’s only dedicated event for the natural stone industry. Running from September 12-15, 2021 at the Dubai World Trade Centre, the event brings targeted construction professionals from around the world for four days of intensive information gathering, lead generation, and knowledge sharing. Middle East Stone is co-located with The Big 5, the region’s largest construction event, creating a one stop shop for the industry to source all products throughout the construction cycle, from concept to completion.

Learn more and register for the event at


About the Natural Stone Institute

The Natural Stone Institute is a trade association representing every aspect of the natural stone industry. The current membership exceeds 2,000 members in over 50 nations. The association offers a wide array of technical and training resources, professional development opportunities, regulatory advocacy, and networking events. Two prominent publications—the Dimension Stone

Design Manual and Building Stone Magazine—raise awareness within the natural stone industry and in the design community for best practices and uses of natural stone. Learn more at

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