Happy Anniversary! You might have seen a recent article in Architectural Digest, which declares that traditional building and classical design is “trending.” Several of the professionals whose work we regularly feature were quoted in the story. The gist of their remarks might be summarized “trad is rad.”
Here we are, come full circle from 1988, when Clem Labine successfully founded TRADITIONAL BUILDING, to serve a growing need for product and design information, aimed at professionals involved in historic preservation, restoration and renovation, and traditional new construction.
Labine knew then what is still true today: that architects, contractors, interior designers, and building owners need credible and easy access to period accurate products and services. Readers often tell us, “If I see it in TRADITIONAL BUILDING, I know the product is appropriate and that the supplier understands my business.”
Twenty years ago, in 1998, TRADITIONAL BUILDING expanded service to readers by launching traditional-building.com, which, in concert with the print magazine, made product research and supplier sourcing even easier. The TRADITIONAL BUILDING audience grew beyond paid magazine subscribers, reaching a wider audience with freely available information on the web.
Effective with our 30th anniversary, architects, contractors, interior designers, and building owners who qualify may receive a complimentary subscription to TRADITIONAL BUILDING. The news gets better. Effective with the October 30th anniversary issue, we merge sibling publication PERIOD HOMES with TRADITIONAL BUILDING to make one magazine eight times a year with broad content about the field—commercial, civic, and residential. We’ve added new departments, columns, and features—more insight, more product coverage, more projects. There might be new content but our team are traditional building enthusiasts who have been in the business or reporting on traditional design for many years.
Although we say good-bye to editor Martha McDonald as she retires this fall and thank her for her loyalty and dedication to the subject, we welcome Nancy Berry as the editor of the publication. As the editor of New Old House, and Period Homes, she is well versed in the marketplace and will lead the charge along with Managing Editor Emily O’Brien and Editorial Director Patricia Poore.
We’re upping our game, and intend to serve readers and advertisers for years to come.