The Iron Shop Launches New Website, Branding, and TV Ad Campaign

The Iron Shop, Inc., maker of spiral and specialty stairs, has launched a national television ad campaign to announce the 95-year-old company’s new website and branding.

The family-owned and -operated company, based in Broomall, Pennsylvania, has been the country's leader in spiral staircase design and manufacturing for almost a hundred years. They combine Old World craftsmanship with cutting-edge technology, bringing their longstanding business into the modern era. Below, discover the brand's recent national television ad campaign.

The new site focuses on customized architectural stairs and rail systems, and will be of tremendous value to architects, designers, and building professionals. “The depth of resources and inspiration will be far superior to anything in the market,” said Allen Cohen, the president of M. Cohen and Sons/Iron Shop, in a statement. “We expect visitors will rely on our site as their design and technical library, and our team as their project partners from concept to installation.”

"Architects and builders are looking for the type of expertise we offer to succeed in an increasingly competitive industry," said Cohen. "We’ll help them be faster, smarter and more profitable."

The Iron Shop is the originator of DIY metal spiral stair kits. Its stairs are known for their durability and ease of installation. The company’s mission is to promote metal and ironwork made in the United States and currently employs just over 100 skilled craftspeople in the greater Philadelphia area and has won numerous local awards and national recognition for its architectural metal work.